That's not all folks, it's just the start! 🐰🎬

I say, we have a new partnership! Looney Tunes x OddBalls

Officially licensed and inspired by cartoon CHAOS, add some nostalgia to your pants drawer.

Available in two designs. Selling super fast... that's all folks!πŸ₯•

Shop Looney Tunes

Say hello to Doodle PJs!🎨


Scribbly, playful, and a bit silly!

Our NEW Doodle pyjamas are out now. Exactly the kind of nonsense your bedtime drawer's been missing.

Available in Men's, Women's & Kid's

Shop Doodle PJs

Pack your bags. Honolulu is HERE 🌺


Introducing Honolulu, our brand-new design available exclusively to subscribers!😎🌴

Bright, bold and designed to draw you in. Honolulu is just one of the many unique prints you’ll get delivered straight to your door every month - and that’s not all…

FREE ankle socks are back for the season, bringing lighter, breezier comfort to every step.

You’ll also get FREE delivery & FREE UK shipping with every order!

More value, more perks, more reasons to subscribe. Tap to join!

JOIN THE PANTS PARTY NOW

Tentacles. Everywhere. πŸ™πŸŒŠ


Eight arms, zero chill. Our brand new Tentacles design is here πŸ™

Bold, colourful, and absolutely not for the boring drawer. Underwear & PJs for the whole family.

Yes, really. You're welcome!

GRAB it while you can

It’s Coming Home ⚽🏟️


Rep England in style 😍 underwear for men, women and kids. Perfect for football fans and a winning gift! 🎁

Get Match Ready
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Fast, Tracked Delivery: Royal Mail, InPost, or DPD

FREE UK Delivery on all orders over Β£35

Buy Now, Pay Later with ClearPay, Klarna & PayPalπŸ’°

Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs
Loop - Mens Cotton Briefs

Loop - Mens Cotton Briefs

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Other items in the loop Design

size guide

Briefs Size Guide

Mens
Measurement Unit:
SIZE WAIST (In.) WAIST (cm)
XXS 24–26 61–66
XS 26–28 66–71
S 29–31 74–79
M 32–34 81–86
L 35–36 86–91
XL 37–40 93–102
2XL 41–44 103–112
3XL 45–48 114–122
4XL 49-51 123–128