Tentacles. Everywhere. 🐙🌊


Eight arms, zero chill. Our brand new Tentacles design is here 🐙

Bold, colourful, and absolutely not for the boring drawer. Underwear & PJs for the whole family.

Yes, really. You're welcome!

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Donuts are BACK, baby 🍩🎉


One of our most-loved designs has been restocked and it's glazed, sprinkled, and ready to go. Grab yours before the box is empty again.😍



Get 'em while they're hot 🔥

Little Misses are BACK!

The gang's all here!🙌

Little Miss Sunshine, Little Miss Naughty & Little Miss Chatterbox have arrived on our RESTOCKED pyjamas

Pyjamas to match your personality, which character will you choose?

Find Your Match

Get Pant Satisfaction 👅🔥


The official underwear of The Rolling Stones has arrived! 🎸🤘

Featuring our brand NEW tartan design, available in both underwear and pyjamas, these are the perfect gift for the fan who loves comfort and classic rock. 🎁😎

Shop Now

It’s Coming Home ⚽🏟️


Rep England in style 😍 underwear for men, women and kids. Perfect for football fans and a winning gift! 🎁

Get Match Ready

Our latest MASTERPIECE!🎨

Introducing Doodle, our brand-new design available exclusively to subscribers!😎

Bright, bold and designed to draw you in. Doodle is just one of the many unique prints you’ll get delivered straight to your door every month - and that’s not all…

FREE ankle socks are back for the season, bringing lighter, breezier comfort to every step.

You’ll also get FREE delivery & FREE UK shipping with every order!

More value, more perks, more reasons to subscribe. Tap to join!

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Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs
Loved Up - Mens Cotton Briefs

Loved Up - Mens Cotton Briefs

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size guide

Briefs Size Guide

Mens
Measurement Unit:
SIZE WAIST (In.) WAIST (cm)
XXS 24–26 61–66
XS 26–28 66–71
S 29–31 74–79
M 32–34 81–86
L 35–36 86–91
XL 37–40 93–102
2XL 41–44 103–112
3XL 45–48 114–122
4XL 49-51 123–128